Ad series promoting ALA's annual convention
Design & produce a series of ads to run in lighting industry trade publications promoting the annual convention in Vancouver, B.C.
American Lighting Association Annual Conference Sales Brochure
Develop concept, design and produce 16-page brochure promoting ALA’s annual conference.
American Lighting Association Annual Conference Event Program
Develop concept, design and produce 16-page event pocket-sized program for ALA’s annual conference attendees.
ALA Educational Program Ads
Develop headlines, design and produce ads promoting ALA’s educational programs.
ALA Coop Shelf Ads
Develop headlines, design generic ad templates for ALA members that need ads to customize for their needs.
American Lighting Association Newsletter
Design and produce 16-page bi-monthly newsletters informing ALA members of industry news and developments.
American Lighting Association Member Retention Brochure
A 3-panel direct mailer created to inspire and motivate existing ALA members to renew their annual memberships.