AA’s current brand was created by FutureBrand and launched in 2013. Dunham Design collaborated with AA’s Branding Department to expand the new brand into new printed applications and digital platforms.
Developed guidelines for employees on correct usage of all the new logo assets.
Guide for employees for ordering and displaying new soft signage and hardware for airports.
Designed and produced suite of airport totem signage.
Airport posters and counter cards in ticketing areas and gate counters.
Vinyl banners promoting new nonstop service or corporate sponsorships.
Airport pop-up banners promoting nonstop service to new international service.
Airport pop-up banners promoting new carrier alliance and expanded codeshare destinations.
Case study for large wall mural spanning a pair of adjacent walls in AA’s DFW Sales offices, promoting scope of service from DFW.
Case study of applying the new branding to various tractors, luggage carts, vehicles and tugs operating on airport ramps.
Onboard pamphlet to instruct passengers how to operate the various features and amenities of the new Business Class seat.
Onboard pamphlet to instruct passengers how to operate the various features and amenities of the new First Class seat.
Sales flyers promoting scope of service from Mexico and Brazil to U.S. hub cities with connections to other international destinations.
Sales flyers promoting scope of service from U.S. to Brazil and Lima, Peru.
Design, illustrate and produce posters displayed in employee break rooms and ramp areas.
Design, illustrate and produce posters displayed in employee break rooms and ramp areas.
Informational graphics showing correct loading configurations for various AA aircraft
Posters displayed in AA Cargo employee areas explaining dangerous cargo item restrictions, policies and penalties.
Design and produce artwork for new employee badges as well as flight certificates given to passengers aboard the first flight of a new route.
Series of Business Class menu covers featuring bold images of menu items and ingredients.
Series of First Class menu covers featuring bold images of menu items and ingredients.
Monthly menu of items for sale available to Main Cabin passengers.